DISCOUNT DEATH SPIRAL:
How Smart Orthodontists Are Getting 5-10 New Starts Each Month With This Unconventional Calendar System...
STOP!
Yesterday your consult calendar was packed.
Today feels like a ghost town.
Summer was incredible...
Then October hits and suddenly you're staring at empty chairs 👀
Because as an Orthodontist you've lived this rollercoaster. 😓
The unpredictable ups and downs are SO frustrating.
And when things do slow down...
What's the go-to solution everyone suggests?
"Just offer a bigger discount."
So you join the crowd and offer something like this...👇
** Actual LIVE facebook ads offering a Discount **
But Here's The Big Problem With Discounts...
I studied over 200+ Ortho Practices across the country...
What I found will shock you...
It SHOCKED me!
Every single practice was doing the same dumb thing!
Every. Single. One.
They all offered THE SAME EXACT discount...🤯
No kidding!
➡️ $500 off treatment!
➡️ $1,000 off braces!
➡️ Even $2,000 off!
I took a screen shot of all the screen shots...since I had SO many. 👇
And this is only page 1 of 17...
** Actual screen shot of LIVE facebook ads from over 200+ practices **
Here's The Worst Part...
It's not even working!
84% of Orthodontic practices say their MAIN SOURCE of new patients are referrals.
But they also say that not having enough new patient starts is their biggest challenge.
Think about that for a second!
If referrals are your main source of new patients...
But your consult calendar isn't full...
What does that tell you? 🤔
You have no way to get new patients when you need them!
So what do you do when things inevitably slow down?
You offer a discount...like every other practice out there!
Which means you're not just competing with the practice down the street anymore...
You're racing to the bottom with the biggest discount! 📉
And here's the part that'll make you sick...
Discounts are actually scaring away the patients you want most! 🫣
When parents see your "$2,000 off" discount...
What does that make them think?
"For goodness sakes, how expensive is treatment if they can take two grand off!?"
The problem with discounts is that it puts the focus on the COST of treatment...
Not the OUTCOME of it.
And really...parents usually don't know what treatment actually costs anyway.
So your discount number means nothing to them.
They can't picture saving money on something they don't understand.
Here's How To Fix It: Seasonal Promotions
Instead of offering discounts, Smart Practices are creating campaigns tied to specific times of the year...
When parents are ALREADY spending money.
✅ Back-to-school season.
✅ Spring break.
✅ Tax refunds.
✅ New Year's.
✅ Black Friday.
These work even better when the offer includes a TANGIBLE gift as an incentive for starting treatment.
For example...
Take a look at this back to school promotion offering a free Nintendo Switch and $200 Target Gift card.
** Actual Ad + Offer that's generated hundreds of thousands in new starts **
This campaign works because parents are already in a buying season.
The timing feels natural. 🐐
Your "$2,000 off" discount could run in January, July, or October...
But since it has no bearing to what is going on in their lives, right now...
It doesn't give them any incentive to take action today.
The Psychology That Makes Parents Say "YES"
Discounts make parents THINK.
Seasonal Promotions and a Tangible Gift make parents FEEL.
The real winner happens when you add urgency and scarcity.
👉 "Only Vouchers Available."
👉 "This offer ends September 5th"
👉 "During January Only"
Suddenly it's not just about getting braces.
It's about NOT missing out on an opportunity.
The fear of loss kicks in.
And it give them a REASON to say yes.
Parents call asking "Is the Nintendo Switch still offered?" instead of "How much do braces cost?"
The conversation starts with excitement and urgency instead of price objections.
How You Can Get 5-10+ New Starts Each Month
If you'd be interested in our team running these types of seasonal promotions for your practice throughout the year so that:
✅ You can get 5-10+ new starts every single month
✅ You can stop having to discount your treatment
✅ You can stop relying on referrals
Then fill out the application below.
Look, right now you're doing what everyone else is doing.
Throwing bigger discounts at the wall.
Racing to the bottom with every other practice in town. 📉
Here's what we do instead...
We run 6-7 proven seasonal promotions for your practice throughout the year.
Why does this crush discounts?
Simple.
You're not competing on price anymore.💰
You're the only one aligning your offer with HOW people actually buy.
You get predictable new patients. Every month.
And you make more profit.
Now...we only work with one practice per city.
So if you want to see how this would work for your practice?
Fill out the application below and schedule a call.
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